As we all know, 2020 has been a challenging year for many non-profits. Living and working locally, Karla Murtaugh Homes is committed to partnering with and supporting local businesses, and is once again proud to sponsor the Prospector Theater. The Prospector was obviously impacted by the lock-downs and restrictions due to Covid-19, however, in our recent call with the Theatre we were encouraged to learn how they have pivoted to keep every employee – known as “Prospects” – working this entire time. Here are couple of ways their ingenious staff have furthered the Prospector mission to “Sparkle On”.

1. Technology played a starring role as Prospects worked on standard operating procedures, new moviegoing guidelines, video productions, grants, graphic design, daily flash challenges, continuing education classes, virtual service-learning experiences, and more.

2. Prospects have experimented with new alternate revenue streams including an expanded retail line, online gourmet popcorn orders, discounted theater rentals, virtual birthday packages, and curbside concessions. Each one of these new offerings creates dozens of jobs for Prospects while fueling their mission and business.

3. The Prospector reopened its doors on June 17th, 2020. Social distancing seating arrangements, plexiglass partitions, contactless payments, designated one-way traffic, hand sanitizer stations, and more made the Prospector the gold standard for safe moviegoing practices, with several competitors reaching out to the Prospector for guidance.

The Prospector’s work is needed now more than ever. Since March of 2020, an additional 1,000,000 Americans with disabilities have lost their jobs, bringing the unemployment rate to 85%. Karla Murtaugh Homes has been there with unending support for the Prospector’s mission since it opened. It’s not too late – you can join us in helping this important Ridgefield beacon of light by seeing a movie, purchasing a gift card, making a donation, or becoming a sponsor – like us! For more information, visit www.prospectortheater.org

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