According to the National Association of Realtors, sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.
Thirty-one percent of respondents to NAR’s survey say staging increased the dollar value of a home they sold by 1 percent to 5 percent; 13 percent of respondents say it increased a home’s dollar value by 6 percent to 10 percent. Agents on both the buying and selling side agree that the living room is the most important part of a home to stage, followed by the master bedroom, kitchen, and outdoor space.
While these results are self-reported and at the agent’s description, we would have to agree with the findings. Buyers have a lot of choice and we are still in a buyers market. It’s important for a seller to take advantage of every tool they can in order to entice buyers to take the next step. Sellers who staged are also more likely to get top-dollar for their home.
Just like the proliferation of professional and aerial photography, more and more agents are seeing the inherent value of staging and those Realtors who don’t stage will be left behind. The consumer is increasingly comparing apples to oranges online before they even make an appointment with a real estate agent, so a seller’s home needs to be enticing from the get-go.